Doubts cast on Govt binge drinking campaign (ABC via Yahoo!7 News)
This week's release of a government advertising campaign aimed at shocking young people about the dangers of binge drinking has left some marketing experts questioning the effectiveness of the ads.
Rough Guide to: In-Game Advertising (New Media Knowledge)
In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.
10 Ways to Run Your Own Advertising Campaign
Can't afford an agency price tag? Run your own advertising campaign, whether you're a small business or a freelancer trying to promote yourself.
Ten Ways to Blow Your Advertising Campaign
You didn't really want your ad campaign to be effective did you? Turn your ad campaign into a disaster by making these ten mistakes.
Advertising Campaign for 2007
The 2007 advertising campaign will continue with our ?BAX goes Schenker? theme launched in 2006 and demonstrate why the integration of these two successful companies is: